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Brand Coding in codeit

A dedicated coding mode, optimized for single words and short phrases such as brand names.

Screenshot of Brand Coding in codeit Screenshot of a codeframe in codeit Brand Coding mode

Supercharge the coding of brands and short verbatims

  • Dedicated Coding Mode

    Our short text coding mode is optimized for the patterns and repetition found in single word and short phrase responses.

  • Simple to Use

    codeit handles all the technical stuff. You just need to press a button and let the software do the hard work.

  • Enhanced Productivity using Specialized AI

    Whereas some AI tools fail to detect brand names, codeit can learn as you code, build up a codeframe and autocode new data at lightning speeds.

codeit Brand Coding Features

How Brand Coding works

  • Add Your Data Step - 01

    codeit has a range of flexible ways to import your data - use whichever one works for you.

    Find out more about data integrations in codeit

  • Add Your Codeframe Step - 02

    Import, share, manually build or auto-generate a codeframe. Options to suit every requirement.

  • Manual Coding Trains the AI Step - 03

    codeit learns as you code your data - allowing the AI to recognise brand names, alternatives and misspellings.

  • Apply Text Rules Step - 04

    By applying what codeit has learnt - more of your new data can be autocoded with accuracy and precision.

How codeit Works

Photo for: The challenges of coding brands in Market Research

The challenges of coding brands in Market Research

Discover the common challenges of brand coding in market research and learn how codeit can help you handle this kind of data properly.

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Suite of related tools

Combine brand coding with a full suite of tools, allowing you to combine human expertise with the latest AI technology...

Data Links

Connect codeit directly to your survey platform

Quality Control

Ensure quality output using our verification tools

Export Formats

A wide range of export formats to meet any requirements

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