Most verbatim coding tools are either painfully slow or impossible to trust. Neither is good enough.

codeit is the only software that lets you move fast without giving up control.

How codeit Works

Diagram of codeit's Extract, Refine, Apply workflow for coding verbatim data

Trusted by research professionals across the world for over 10 years:

Painted Dog Research logo RFI logo Enov logo NielsenIQ logo Dynata™ logo Thomson Reuters logo PVH logo NEC Group logo THG / Fluently logo B&A logo Burke logo Mizzouri® logo human8 logo Tombola logo Empower logo DJS Research logo STRAT7 Audiences logo Potentia logo Verve logo M3 Global Research logo Cobalt Sky logo Adapt logo Canadian Viewpoint logo Spiegel Institut logo Mediaprobe logo Som logo

AI Assistance - every step of the way

codeit works in three stages: Extract, Refine, and Apply.

Taking you quickly from raw verbatims to precise and accurate coded data.

  • Extract themes from your data using AI

    Extract

    Get your coding off to a flying start 

    Automatically extract a codeframe and autocode your data. 

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  • Refine the AI-coded data using codeit's coding interface

    Refine

    Stay in full control

    Refine the AI output with your subject expertise.

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  • Machine learning autocodes new data for you

    Apply

    Put Machine Learning to work

    Autocode new data, your way.

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Full suite of tools

Everything a coding project needs, start to finish

Data Integrations

Connects straight to your survey platform, no file uploads

Extract

Builds a codeframe and autocodes your data, automatically

Refine

Gives you full control over your codeframe and coded data

Apply

Learns from your coding, then autocodes new data your way

Brand Coding

Catches every brand mention, however it’s spelled

Deep Dive

Answers questions about your data, instantly

Machine Learning

Trained on your data, autocodes accurately and consistently every time

Visualize

Turns coded data into sharable charts and crosstabs

Auto Translation

Translates over 130 langagues automatically

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Who is codeit for?

Built for busy, professional researchers

Agencies

Move fast across clients, without losing precision and accuracy

In-house Teams

Quick and easy to use, integrates with your existing tools

Translation Agencies

Translate and code without switching tools

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What our clients say...

With codeit’s layered technology running under human supervision, we can fine tune the degree of automation being used, to ensure we’re coding with absolute confidence.
Chris Calas
Chris Calas DBM Consultants (Sydney, Australia)
Working with codeit has consistently delivered on both speed and accuracy, and the platform continues to be a reliable part of how we work.
Chris Stanton
Chris Stanton NEC Group (United Kingdom)
We found the codeit results insightful and helpful in exploring the key themes in detail.
Nicolas Schmidt
Nicolas Schmidt Assistance Publique Hopitaux De Paris (France)
codeit has optimized our research processes and opened new avenues for data insights. It's a valuable tool for any market research team looking to harness the power of AI while maintaining a hands-on approach.
Lori Rinderer
Lori Rinderer 7th Sense (London, UK)
It is quicker and more efficient than doing it in Excel, but what was even better were the reports and outputs of the coding stats.
Jill Elston
Jill Elston Insightful Research (Cambridge, UK)

Get started with a free trial

Try codeit for free for 30 days, cancel at any time.

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Photo for: Reasons to switch to <strong>code</strong>it

Reasons to switch to codeit

Why the smart research professionals are choosing codeit

What are the right tools for verbatim data analysis? Discover the reasons you should switch to codeit for your verbatim coding.

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Watch a demo

Watch our short explainer video to see how our human-led AI method will see your team tagging and analyzing data quicker and more easily than ever before.

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Frequently asked questions

What makes codeit different from other tools?

codeit helps you automate verbatim coding without giving up control. Other tools require blind trust with little or no ability to refine, check and curate the results. codeit is also the only tool that learns by your example. Its unique machine learning system is perfect when you need consistency and accuracy for ongoing surveys.

How can codeit make coding verbatim responses faster?

codeit contains multiple ways to get your verbatims coded in minutes rather than hours. For new projects, it can automatically build a codeframe and autocode your data. For ongoing projects, the unique machine learning in codeit learns from your existing data and uses that learning to autocode new verbatims.

Can codeit handle large volumes of survey responses?

Yes. codeit is designed to handle real-world surveys of any size. From tiny ad-hoc studies, through to monolithic trackers - codeit handles them all with ease.

Will I still have control over how responses are coded?

Absolutely. The codeit AI dramatically speeds up the process, but you stay in control at all times. Our powerful user interface gives you full access to work with your data, make changes and guide the actions of AI.

What support, training, and onboarding services do you provide?

Full training and onboarding is provided for all clients, at no extra cost. Our responsive team is also available to help with any support questions you have, also at no extra cost.

Serious researchers are choosing codeit

Try codeit for free for 30 days, cancel at any time.

Try it for Free

Anything we can help you with? Ask us

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