Reasons to switch to codeit

In most professions, having the right tools for the job is essential.

Chefs use knives, doctors use stethoscopes and farmers use tractors.

You wouldn’t trust an electrician who shows up to install a state-of-the-art lighting system armed with nothing but a rusty wrench.

The same is true in the realm of market research - using outdated or unsuitable tools can severely slow you down and damage outcomes.

Obviously, we’re biased, but we think that for verbatim data analysis, codeit is simply the best tool out there. In this blog we explain why, and why you should switch to using codeit.

Efficiency, Efficiency, Efficiency

Put simply, codeit helps you get the job done faster. We know that coding or analysing verbatim data is extremely time-consuming, sometimes prohibitively.

So, codeit contains a range of tools aimed at getting you from verbatims to quality insight as efficiently as possible.

codeit connects directly to your survey platform, meaning that you don’t waste time fiddling around with imports and exports.

Our themeit tool can automatically extract themes from your data and autocode your verbatims in a matter of minutes.

From there, you can use our best-in-class user interface to work with your data smoothly and efficiently adding human refinement with minimal effort.

Lastly, codeit has a unique machine-learning system that follows your lead. As you code and refine your data, codeit is constantly learning about the nuances and intricacies of your project. As you load new data, on a tracking study, for example, it can apply this learning and autocode a large chunk of your data saving you hours of time.

Accuracy and precision

Speed is pointless without being accurate or precise. The aim of codeit is to produce high-quality coded data that tells the full story within your verbatim responses.

For example, auto-extracted themes need to be at a level of granularity that is actionable. It is no use outputting a theme like, say, “Flavor” as this is not detailed enough to be useful. To be actionable, we need to know what aspects of the flavor are being mentioned – too strong? too salty? too mild? too sharp? too sour? and so on…

Automated analysis is a good start, but AI alone can never get the analysis 100% spot on. There is no substitute for human input and guidance. With codeit it is easy for real people to step in and refine the autogenerated output. This hybrid approach is by far and away the best way to get a high quality, accurate and precise analysis of your verbatim data.

During this refinement process, codeit is continually learning and improving its machine learning model behind the scenes. So, the accuracy of the autocoding gets better and better over time.

Future-proof

As you may have noticed, the world of AI is moving at a dizzying pace.

codeit is not tied to any particular technology and we are continually evaluating new technologies to ensure that codeit is using the latest cutting-edge methods.

So, by switching to codeit you can future-proof your analysis, safe in the knowledge you’re staying up to date, without needing to become a data science boffin.

As a team of software developers, we are focused solely on creating the best verbatim coding tool on the market. Working with our customers we are continually improving and evolving codeit to respond to user needs. So, by switching to codeit you can start using a tool that is dynamic, evolving and always staying ahead.

Powerful, real-world tools

Over many years we have adapted codeit to meet the real-world needs of insight professionals.

For example, we understand that sometimes projects are complex and you need to manage multiple coders working on your data simultaneously, often in multiple languages. Out of the box, codeit provides a host of tools to handle this kind of complexity. Got gnarly complex survey data? No problem, codeit understands that stuff. Coding brands rather than full open ends? We have a dedicated tool just for that. Need to strip out PII within your verbatims? Yep, we can do that.

These are the kinds of things that make the difference in the real world of market research and codeit is fully on board.

Simple Pricing

Lastly, codeit has a simple, transparent pricing model that means you know exactly where you stand from the outset, with no hidden costs or nasty surprises.

Conclusion

We would say this, but, we believe that codeit is the best AI-assisted verbatim coding tool available. So, if you’re not using it already you should put down that rusty wrench and give it a try.

Our 30-day trial is fully unlocked and totally free, sign up here.