Read our latest articles about verbatim coding...
AI tools promise instant insights at the push of a button, but outputs aren't insights. We look at why rushing AI to market without keeping humans in the loop risks turning market research into a slop factory, and what it actually takes to do AI-assisted research well.
We explore key trends shaping the future of AI in insights; why in-house AI development often disappoints; and the growing understanding that the best results come from human-AI collaboration, not blind automation.
Thinking of building your own verbatim coding software? Learn why most in-house AI projects fail, the hidden cost involved, and why buying tools like codeit is often smarter as it can deliver better results.
The future of AI lies in tools that amplify, rather than replace, human judgment. Learn how codeit exemplifies this approach - combining automation with human-led refinement & interpretation.
codeit launches Deep Dive, a new AI-assisted, natural chat interface that empowers analysts to interrogate and investigate their survey data like never before.
codeit announces new codeframe refinement tool, a powerful feature designed to give users full control over the final shape of their codeframe.
Discover the role of coding in survey data analysis - what it is, why it matters, and how tools like codeit can streamline the process.
Survey fraud threatens data integrity in market research. Can AI detection systems effectively combat this growing issue?
Discover why human expertise and AI collaboration remain key to delivering accurate, nuanced, and context-specific insights in survey analysis.
Discover the common challenges of brand coding in market research and learn how codeit can help you handle this kind of data properly.
How and why data visualization is critical to analysing and working with Market Research data.
Understanding AI and its different algorithms is critical for market researchers in today’s world. Discover the difference between machine learning and generative AI and what it means for your verbatim data.
Try it for Free
Anything we can help you with? Ask us
Cookies on our site
Cookies are tasty snacks or misunderstood text files. We use the latter to give you the best online experience and to gather site usage data. By using this website you are giving us consent to use them.
Read Our Privacy & Cookie Policy